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E-commerce · Illustrative engagement

A headless storefront rebuilt for speed

Industry
E-commerce
Services
Web Development, UI/UX Design
Timeline
10 weeks

The challenge

A growing retailer was losing mobile shoppers to a slow, theme-based store with a five-step checkout.

Our approach

We moved the storefront to a headless stack with edge caching, redesigned checkout around the three steps buyers actually take, and kept the existing Shopify back office.

The solution

  • Headless storefront on Next.js
  • Edge caching and image optimization
  • Three-step checkout
  • Search and filtering rebuilt for mobile
0.9s
load time
+41%
conversions
-22%
cart abandonment
  • Next.js
  • Shopify
  • Vercel
  • Algolia
  • Tailwind CSS

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